Take masterpieces from the Louvre home
with Samsung’s The Frame
The most iconic Samsung
lifestyle TV opens virtual doors to the world's renowned museum
SEOUL, Korea – September 16, 2021 – Samsung
Electronics Co., Ltd. today announced a new partnership with the iconic Musée du Louvre. Through this
partnership, Samsung will continue to develop the Art Store on its lifestyle
TV, The Frame, through an exclusive artwork partnership with the Louvre in
Paris, France.
With
new artworks from the Louvre joining the collection, The Frame now boasts a
catalog with over 1,500 works of art from 42
different countries that consumers can enjoy in 4K picture quality from museums
and galleries around the world, including the Prado Museum in Madrid, the
Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in
Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.
“Ever since we launched our lifestyle TV portfolio in
2017, we have focused on developing the Art Store platform with prestigious
partners. We want to offer much more than a television, inviting Art into the
homes of The Frame owners everywhere. This catalog lists works by hundreds of
artists, covering diverse periods, from ancient civilizations to modern art,”
explained Wonjin Lee, President and Head of Service Biz Team at Samsung
Electronics. “This year,
we are proud to join forces with one of the most famous museums in the world,
the Louvre, to enhance this collection and offer a taste of French heritage
throughout the world,” he added.
Admire the Louvre’s treasures from your own home
By entering into a partnership with the Louvre[1],
Samsung offers all The Frame owners a chance to explore the most visited museum
in the world through 40 pieces of artwork and photographs. This selection
includes must-see masterpieces, such as the Mona
Lisa and The Wedding Feast at Cana,
as well as photos of the majestic Louvre galleries, its architecture, and
museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of
each work gives users a glimpse into their background and history.
Samsung and the Louvre also plan to unveil other exclusive
content for The Frame users later this year.
“The Louvre is a venue of discovery, imbued with
emotion, a spectacular setting for artistic masterpieces. Admiring works from
its collection every day, at home, as well as views of the building, galleries,
and gardens, is a wonderful way to see and understand the extraordinary beauty
of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and
Commercial Partnerships of the Louvre.
Ultra-slim design and exceptional picture quality
The Frame features a unique and customizable design
that sets it apart from the rest. Designed as a TV when on and art when
off, The Frame is an innovative digital canvas that reflects an individual’s
personal style. The 2021 version
of the lifestyle TV offers new custom options to complement every space and
style, with two frame designs: modern (available in white, teak, beige, and
brown) and beveled (available in white and brick red).
To complete the artwork appeal,
The Frame can be hung flush to the wall on an ultra-slim mount and connected to
a One Connect box via a single translucent[2] cable that integrates
all TV connectors including the power source. Users can also set The Frame
anywhere in the room on a Studio Stand[3].
In addition to its gallery-ready design, The Frame
provides a vibrant 4K QLED picture quality powered by Quantum Dot Technology
that enables 100% color volume, immersing viewers in a world of rich and
realistic colors.
For
more information on Samsung’s lifestyle TV products, please visit www.samsung.com/ph.