The Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism, recently gathered industry stakeholders, tour operators, hotels and resorts, and members of the academe for a one-day discussion on the latest trends in tourism marketing and strategies on how to provide mature and emerging markets an optimal experience to make them stay longer and spend more.
Showing posts with label Tourism. Show all posts
Showing posts with label Tourism. Show all posts
Nov 15, 2019
Good News: Growing Philippine tourism
The Philippine booth at World Travel Market 2019 |
The Philippines is once again at the forefront of the global tourism industry with its participation in the World Travel Market (WTM) 2019 in Excel, London.Organized by the Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism (DOT), the Philippines’ participation was able to generate more than P62 millionbased on partial sales leads gathered or a 35.73% return of investment.
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