One of the country’s premiere pawnshops celebrates 67 years of service to the Filipino
For more than six decades, one of
the country’s leading pawnshops, Villarica has continuously served the Filipino
public with a host of services that have evolved with the changing times as
well as the needs of the Filipinos.
Boasting of having one of the
highest, if not the highest appraisal rates in the industry, Villarica Pawnshop
has made itself one of the most trusted go-to institutions especially in the
time of the pandemic with more than 600 branches nationwide that have remained
open to provide instant cash.
Mr. Lester Villarica said, “From the
beginning, my grandmother, Paz Villarica has always mentioned to us that the
reason for the business was to be of service. Her guiding principle which she
handed down to my father, Atty. Henry Villarica, has led us to push ourselves
to create a balance of keeping the business healthy and at the same time ensure
that our countrymen enjoy the best value, the greatest of benefits, and above
all the best service that we can offer.”
This guiding principle has led
Villarica to establish internal control policies designed to safeguard the
valuables of clients while under custodianship as it continued to employ a good
number of security measures beyond those required by the Bangko Sentral ng
Pilipinas, all in the name of better service.
The top executive further explained
that the core of the business is truly the desire to help customers get much
needed funds in the most convenient way. This mission is evident in serving
valued clients in a quick, convenient, and professional manner through expert
valuation, reliable service, and accessible branches nationwide in order to
support Filipinos in providing for families and loved ones when needed most.
“As we foresaw the need for our
Overseas Filipino Workers to have a convenient way of sending money home to
loved ones and for their loved ones to receive support reliably, in 2008 we
began our remittance service as a partner of Western Union. And in 2013, we
launched Villarica Cash Padala, a domestic money transfer service, and in the
same year, began our foreign exchange services,” stressed Mr. Villarica.
“The purpose of the pawnshop
industry has transformed in the eyes of the Filipino public. Pawnshops have
evolved to become quick access locations for cash especially in underserved
areas by bank and financial institutions which is why our vision is to make our
presence felt in major cities and towns in the Philippines especially in Luzon.”
Mr. Villarica expounded further as
he explained that Filipinos have to be prepared for any eventuality and for any
emergency. Unexpected expenses, the reduction of employment opportunities and
security, coupled with keeping one’s family safe and in the peak of health
during these uncertain times as we all face the pandemic, are reasons why
Villarica Pawnshop, one of the country’s leading pawnshops remains steadfast in
its commitment.
“As we celebrate our 67th
anniversary, we will continue to provide the highest appraisal rate and the
best terms and conditions to our clients in the spirit of healthy competition
with other major players in the pawnshop industry, and our commitment to serve
the Filipino people remain,” ended Mr. Villarica.
To learn more about Villarica
Pawnshop and most especially how Villarica can help you especially in the time
of the pandemic, visit www.villaricapawnshop.ph for more details on how best to
access the services offered by Villarica.
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