Mentos Philippines upcycles plastic waste into bus terminal benches to provide commuters a refreshing pit stop
Through its partnership with PCX Markets
(PCX), Perfetti Van Melle Philippines has transformed over 1,000 kilograms of
plastic waste into 100 Mentos benches, distributed to bus terminals nationwide.
As part of its Mentos “Yes to Fresh” campaign, Perfetti van Melle is exploring
new ways to refresh Filipino commuters, especially during the recent All
Saints’ Day long weekend (Undas) when millions of Filipinos travelled to their
provinces to visit friends and family, and in preparation for the upcoming
Holiday season. Mentos looks forward to provide some much-needed freshness to
commuters in major bus terminals in Batangas, Naga, Bacolod, and Cagayan de
Oro. Besides sharing its beloved Mentos candies and other goodies, the brand donated
100 Mentos-blue benches made from 100% recycled plastic, giving commuters a
chance to rest, refresh, and say ‘Yes to Fresh’ while waiting for their buses.
The Mentos benches, which will remain as permanent fixtures at the bus
terminals, also offer a fresh lease of life to plastic waste that might
otherwise have ended up in nature or landfills.
“As so many Filipinos enjoy our products every day, we have a unique opportunity to help drive positive change. By integrating sustainability into our brand plans, brands like Mentos can bring joy to consumers while also supporting the development of a circular economy for plastic in the Philippines. These “refreshing” Mentos benches, made entirely from recycled plastic waste, are a great example of how this can be done,” said David Roos, Perfetti Van Melle Philippines’ Managing Director.
Perfetti Van Melle has a
strong commitment to sustainability and reducing its environmental footprint
globally. The company continues to reduce plastic in its packaging and is
dedicated to finding meaningful alternatives to plastic packaging materials. In
the Philippines, Perfetti Van Melle partners with PCX Markets to support
projects that divert plastic waste from nature. Besides the innovative Upcycled
Benches project, the company supports recycling initiatives and social impact
projects like the Aling Tindera waste-to-cash program, which empowers women
micro-entrepreneurs to become sustainability champions in their communities, as
well as company-wide beach clean-ups.
“This initiative is a
fantastic example of how businesses can help fund the cleanup of plastic waste,
bringing much-needed financing to our country’s emerging waste management
sector, while also creating a circular economy by driving demand for the final
product,” said Rudi Ramin, Commercial Director, PCX Markets. PCX Markets, a
global marketplace for audited and traceable plastic waste recovery and
responsible processing. It encourages the elimination of unnecessary plastic
and enables the responsible recovery and processing of any remaining plastic,
ensuring it doesn’t end up in nature.
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