Real meets virtual for Araneta City’s 2nd
rebranding anniversary
Historic QC complex rolls out interactive offers for
its anniversary as City of Firsts
It has been two
years since the historic Araneta Center in Quezon City was rebranded as ARANETA
CITY, The City of Firsts. Just like any significant milestone, a major event
like this deserves a great celebration – and everyone is invited to join!
For its
rebranding anniversary, the City of Firsts has prepared a lineup of fun activities
that merge physical and digital offers to make everyone’s Araneta City
experience more interactive and special.
Starting
September 24, your City of Firsts strolling will be redefined with ARaneta
City in Motion. Get to see big wall murals in select Araneta City spots come
to life through augmented reality! Just check out any of these murals, scan the
mural’s QR code with your smartphone to open the AR scanner, point your phone
camera at the mural, and enjoy the magic that will happen.
Pass by the huge
Teal Wall along General Malvar Avenue (beside Gateway Mall) and add a
touch of Araneta City color to your life. Teal – one of the official Araneta
City colors – invokes a sense of calmness, rejuvenation, and excitement. Make
this giant colored wall a great backdrop to capture your cool outdoor OOTD in
the City, or as a spot to snap a solo or group photo for your next Facebook or
Instagram post.
Strike a pose by
the giant Teal Wall and get rewarded for it! Join the Teal Wall on Instagram
by uploading your best photos on IG, tag @AranetaCity on the photo, and use the
hashtags #TealWallinAranetaCity and #CityofFirsts from September 27 to October
11 for a chance to win ₱5,000. Three entries will be chosen to win, so make
sure to get snapping!
With shopping
now done mostly online, netizens may participate in the special Ask Ara Live
Selling to be hosted by Binibining Araneta City Francesca Taruc on
September 24. Taruc will be opening the Christmas retail season by featuring
select cool items available online in the City. Viewers who will buy items from
the live selling will be in for a treat, as they will enjoy FREE DELIVERY
courtesy of Araneta City’s Ask Ara service!
For those who
miss the pre-pandemic Araneta City onground happenings like mall shows,
coliseum events, and seasonal activities, check out the City of Firsts’ Nostalgic
Posts on various social media platforms starting September 24. Take a trip
down memory lane and relive the excitement of Araneta City’s past entertainment
offerings.
“The past two
years have been eventful for us,” according to Marjorie Go, Araneta City AVP
for Marketing. “We continue to elevate everyone’s Araneta City experience by
creating more memories worth sharing. We glance back at our glorious past to
keep us grounded on our goals, and we look forward to a future of more excitement
and thrills for people of all ages and for all walks of life.”
With health and
safety remaining a top priority in Araneta City, visitors can expect a safe and
worry-free City of Firsts experience. Ali Mall, Farmers Plaza, and Gateway Mall
have all been awarded the Safety Seal by the Quezon City LGU – proof that these
establishments are compliant with the government’s safety protocols.
Araneta City
also keeps on innovating its offerings to adapt to the ‘new normal’ brought by
the current times. Features like Drive & Go curbside pickup, Ask Ara
virtual shopping and delivery service, al fresco dining spots, and other convenient
services are implemented to continue providing more firsts and remarkable memories
in the City of Firsts.
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