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P&G Olay teams up with Lazada to support women who “double up” their roles |
Women
are expected to play dual roles at all times: a leader in the workplace and a hands-on mom;
a good daughter and partner; an expert in her line of work and a multi-faceted performer.
For all the things that a woman wishes to be, she has to live through
society’s expectations, working twice as hard so she can double up her function.
P&G Olay teams up with Lazada to support women who “Double Up” their roles
Olay partners with Lazada in its biggest Super Brand Day event with a
release of its latest online video focused on how single moms double up twice
as much. This video reveals that one of the toughest roles
women take on is parenting, especially when done all by yourself.
At
first glance, we see a struggling mother barely getting by, facing judgment
for the life she needs to live, but what we don’t realize is that these moms
set a powerful example to their kids and to those around them. We see a woman
that is fearless, someone who is confident and determined. She does not let
anyone make decisions for herself - she runs the show.
WATCH the latest video from Olay made by women from P&G:
Olay
reaches out to every single mother to value self-care, allowing them to double
up with less effort. These are for the women who work twice as much and still
radiate a different kind of beauty, a beauty that exceeds beyond their
struggles. She is able to Glow Up beyond supreme challenges, and her partner:
The Olay Power Duo - Olay Regenerist Micro-Sculpting Cream and Olay White
Radiance Light Perfecting Essence.
“Doubling up as a parent and a professional is no easy task,” says Alexandra Vogler, Associate Director of Procter & Gamble Beauty, Digital Transformation & Communications and mother of 2 young children. “By sharing the touching story featured in the Olay Monster film, we hope to inspire more people to see doubling up on responsibilities as a strength—and ultimately for women to live their lives fearlessly."
As
these brands continue its efforts in inspiring women, this collaboration
between Olay and Lazada provides a platform to help women gain easy access to
products to complete a full skincare routine at their convenience. So, whether
they are at work, at the gym, or winding down with their children in bed, this
Lazada partnership equips mothers who double up their role with the Power Duo
that also works twice as hard as them.
Olay x
Lazada supports single moms and all fearless women who know how to double up.
Let’s
celebrate during the Super Brand Day on October 7, 2019 with amazing deals from
Olay and join the conversations on how single moms lift each other up.
This film is made for women by women. Women of P&G,
Lazada, and the agency all took part in conceptualization, production, and execution
of the video.
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