o "Don't Pay Cash. PayMaya!" promotes better than cash benefits with new features and rewards
o Enjoy the best of everyday transactions with the convenience of PayMaya
o Massive brand campaign supports the government's Financial Inclusion Goals
[26 SEPTEMBER 2019] Filipinos now have more reasons to go cashless as PayMaya launches its "Don't Pay Cash, PayMaya!" brand campaign promoting a more convenient and rewarding payment experience for all Filipinos nationwide.
Through the upbeat consumer campaign, the
digital financial services leader unveils an enhanced PayMaya mobile
app, exciting new features, and more compelling merchant partner promos, as
well as the best cashback promos and discounts for an overall more rewarding
experience for all users.
PayMaya's new brand campaign features
a catchy jingle with lyrics promoting the best perks of going cashless, set
against the tune of the song "Ligaya" popularized
by the iconic OPM band Eraserheads. Through the campaign, PayMaya encourages
all Filipinos to get more joy and value out of daily transactions by
opting to use PayMaya instead of cash for all their payments
needs.
"PayMaya is undoubtedly the best
way to pay in the Philippines today. Our formula is simple – make digital
payments accessible, more convenient, more secure, more
rewarding, and more fun. With a newer and smoother app experience, the
biggest discounts and cashback promos, and an ever-growing network of merchant
and add money partners, it's now better to 'PayMaya' instead of paying with
cash," said Paolo Azzola, Chief Operating Officer and
Managing Director of PayMaya.
Better than cash
rewards
PayMaya is taking the lead in
unlocking the multiple rewards and benefits of going cashless. With the
pre-holiday and e-Commerce sales just around the corner, using
a PayMaya account for everyday transactions is the best way to get
the best discounts and cashback for all your purchases.
Just for September
alone, PayMaya users can get as much as P5,000 in cashback from the
various promos rolled out by the brand. All one has to do is use
the PayMaya app for prepaid load and gaming pins, bills payments,
sending money, PayMaya QR transactions with partner merchants, and
online shopping.
Even getting a PayMaya account
gets more rewarding as PayMaya is giving as much as P200 just by
registering with a referral code and upgrading their
account.
"We're just getting started and this
will get more exciting as we gear up towards the holiday shopping season. Our
goal is to make every Filipinos embrace digital payments by multiplying the
benefits of going cashless," said Azzola.
Better than cash
experience
To usher in a next-level
experience, PayMaya has updated the mobile app to make it easier and
safer to use.
The most popular services such as Sending
Money, Buying Load, or Sharing Treats are now easily accessible with just one
tap at the home screen of the app. Under the PayMaya Shop, one can
also find more variants for digital goods such as telco load, gaming PINs, and
treats vouchers - with the best discounts through promos.
Funding one’s PayMaya account is
also easier–users can add money from your bank account through
InstaPay or by linking their credit* or debit card.
PayMaya places high importance in
security. All PayMaya users are encouraged to upgrade their
accounts not only for higher transaction limits but also for safer
transactions. To facilitate this, PayMaya has introduced a simpler
and faster Upgrade process featuring selfie and AI technology. PayMaya also
recently unveiled a sexier and safer black card design with the card number and
other sensitive information at the back, instead of being displayed at the
front.
The new app design, initially available to
Android users and also soon for iOS devices, prominently features the
latest promos and perks that account holders can take advantage of, so that
they can easily discover ways to make the most of their money
with PayMaya.
"Expect more features and services to
roll out in the coming months. Our goal is to make the payments experience of
every Filipino hassle-free and more secure,"
explained Azzola.
Don't pay
cash. PayMaya!
With
all these brand-new features and exciting new promos for users, PayMaya's "Don't
Pay Cash. PayMaya!" campaign targets to accelerate digital payments
adoption in the Philippines. This is in support of the National Financial
Inclusion goals of the country and the aim to increase digital transactions in
the country to 20% by 2020 under the National Retail Payment System (NRPS).
PayMaya is the only financial
technology company in the Philippines offering integrated consumer and merchant
payment solutions with the widest on-ground branch network. It is the first to
give millions of Filipinos an e-wallet that allows them to pay cashless
transactions at any time of the day, anywhere in the world, and from any
device. It is the financial technology arm of Voyager Innovations, the leading
technology company in the country backed by PLDT, KKR, Tencent, World Bank’s IFC
and the IFC Emerging Asia Fund.
Its “universal payments platform” enables
the country’s top eCommerce sites, major retail and quick-service restaurants
and government institutions, as well as MSMEs to accept multiple kinds of
cashless payments.
To know more about how you can maximize
your PayMaya account, visit paymaya.com/deals or
follow @PayMayaOfficial on Facebook, Twitter and Instagram.
*subject to fees
imposed by your bank issuer
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