CreativeFest brings together ad heavyweights, industry
leaders to unlock creativity
Manila Luzon and other creative heavyweights headline
PHL’s largest ad event
The largest gathering of creative
professionals, marketing experts, and thought leaders from a wide variety of
fields is coming together once again to celebrate the power of creativity to
move the world and drive it forward at CreativeFest, to be held virtually for
the second year in a row this November 24 to 26, with "Creativity
Unlocked" as the theme.
The media and representatives from allied
industries had a sneak peek into the event through a Media and Industry Preview
held online last November 9. Details of the event were discussed during the
exclusive preview, including the list of speakers and the topics they’ll
tackle. The good news is that admission to it will remain free for everyone.
“The [Association of Accredited Advertising
Agencies in the Philippines] believes that imagination and inventiveness should
be always celebrated in whatever form or scale,” Melvin Mangada, Chairman of
the 4As and Chairman and Chief Creative Officer of TBWA\ Santiago Mangada Puno
said. “This year’s theme, Creativity Unlocked, is again a call of
defiance—creating stories from our dining rooms, living rooms, and bedrooms.
And despite cramped spaces, limited movement and physical interaction, we’ve
proven that the creative mind knows no boundaries.”
“The theme is actually to celebrate those who
have surpassed the challenging times and difficult as it is to cope with the
situation, it is even more inspiring that people were able to come up with
wonderful work despite the circumstances. Creativity Unlocked is not only our theme
but our battle cry to continue to do inspired and fresh work even in the
confines of our own homes,” Teeny Gonzales, Seven A.D. CEO and 4As Co-Trustee
in-charge of Creative Services furthered.
One of the expected highlights of this year’s
CreativeFest is the Keynote Address that will be delivered by one of the most
famous drag queens today, a RuPaul’s Drag Race alum and soon to be host of the
much-anticipated Filipino Reality Drag competition Drag Den, Manila Luzon.
Luzon made a special video appearance during the media preview and she invited
her fans and creative professionals to join her for CreativeFest.
“I’m so excited for you to hear my keynote and
how drag has helped millions in its relentless pursuit of effective protest and
people’s embrace of drag as an art form. For everyone watching, please don’t
forget to register for CreativeFest happening on November 24th to November
26th,” Manila Luzon said.
Aside from Manila Luzon, many creative
heavyweights are also expected to attend CreativeFest 2021 to deliver inspiring
talks and take part in thought-provoking roundtable discussions.
Madonna Badger, Chief Creative Officer and
Founder of Badger and Winters will deliver the Day 2 Keynote Address for the
CreativeFest. Other expected speakers are Cannes Spokesperson Susie Walker;
Dentsu Taiwan Executive Creative Director Alice Chou; Lego Creative Lead and
Trese Creator Budjette Tan; OPM Band Ben&Ben; and many others.
“We’re very excited that the full line-up of
the CreativeFest, from November 24 to 26 is huge, it’s global, and hopefully it
inspires everyone to stay creative and keep creativity unlocked in our blood,”
JC Valenzuela, Founder and CEO of Propel Manila and CreativeFest Chairman said.
This year will also see the return of the
Kidlat Awards, one of the most prestigious recognitions in Philippine
advertising. The Kidlat Awards was not held last year because of the pandemic,
and as such this year’s recognition will cover the period between 2019 to 2021.
The awards night will be the culminating activity of this year’s CreativeFest
and will happen on November 26.
“Kidlat Awards is back!” Russel Molina, Chief
Creative Officer of Seven A.D. and Committee Chairman of the Kidlat Awards
said. “It signals a new chapter for us in the industry and it gives us renewed
energy for the advertising industry.”
Just like last year, CreativeFest 2021 remains
free for everyone. The event will also benefit Silid-Aralan, an organization
that educates and empowers low-performing learners, and is committed to
creating a better and more sustainable nation.
This year’s CreativeFest is brought to us by
Bench, JTI, and Ginebra, in partnership with Cignal, TV5, One Sports, Provill,
Google Creative Works, Grupo Agatep, Adobo Magazine, Hit Productions, and Plan
B.
To register for the event for free, please
visit this link https://4asphilippines.com/creativefest2021/.
To know the latest about CreativeFest and
Kidlat Awards, please visit www.4asphilippines.com and like and follow
them on Facebook at www.facebook.com/4asPhilippines.