Finding new Melody to
Filipino Christmas Traditions
Music Icons’ Stories on
the True Meaning of Sharing this Season
Filipinos
celebrate the longest Christmas season in the world. It comes with the age-old
traditions, big family reunions, Kris Kringles with friends, extended shopping
time for gifts, neighbourhood carols, and the nine nights of Simbang Gabi.
The present
situation, with the pandemic and the natural calamities that have upended many
lives, may have brought a feeling of uncertainty for many families. But there’s
no stopping Christmas for the fun-loving and family-centered Filipinos. The indomitable
spirit of the Filipino endures, and it is strongly affixed to traditional
values of bayanihan and malasakit.
PLDT Home recently
released its Christmas ad titled “Mine”, which highlights the joy of giving. It
goes beyond than the mantra of ‘treating yourself’, to show that there is more
satisfaction derived from treating others and sharing the spirit of the season,
even more. The strong connection of PLDT Home enables Filipinos to extend help
and give more hope to others through the different online platforms that are
available.
Filipino music icons also expressed
how the internet enables them to share their gifts and blessings this season of
giving. National Artist for Music Maestro Ryan Cayabyab says that “The true
meaning and joy of Christmas is sharing.” He adds, “For me, the joy of music
and songs is what I can share this Christmas season.”
Powered by PLDT Home, sharing gifts
and spending meaningful time with loved ones have become more convenient for
families despite the social distance. Mr. Cayabyab notes, “With PLDT Home, we
can all rediscover the joy of sharing this Christmas.”
Mr.
Ryan Cayabyab: https://www.instagram.com/p/CIm0hm8HcDC/
For Asia’s songbird Regine
Velasquez-Alcasid, what’s important is the happiness of her loved ones at home.
She shares, “Nakakamiss din ang mamili ng pangregalo at panghanda para sa
pasko. Bagamat iniisip ko din maging praktikal muna at magtipid bilang hindi
natin alam hanggang kalian pa ito. Pero kasi tayong mga Pinoy kahit mahirap ang
buhay, we are still able to celebrate Christmas. Bilang nanay gusto ko lang
naman ay maging happy ang anak ko. Dahil ang pasko ay para naman talaga sa
kanya.”
Ms.
Regine Velasquez-Alcasid: https://www.instagram.com/p/CI7cYuYAwdI/
An artist and a father to three
children, Franco Laurel says, “We are grateful this year that we are all
together and safe at home.” He adds that for the family’s safety, their
reunions and get-together with loved ones are now done virtually. He shares,
“The great thing about doing all the Christmas parties virtual at home is the
super high speed and reliable PLDT Home Fibr connection. Now it covers our
whole house with fast internet connection.”
Mr.
Franco Laurel: https://www.instagram.com/tv/CJGOKe2FzoG/?igshid=1o09npwe74m74
The true meaning of the season and its source of joy comes from
caring for others and keeping the family together at home. This Christmas, it
is time to rediscover the gift of sharing and re-establish the strong
connections, not only to our family, but equally so, to the community.
To watch the PLDT Home “Mine” video, visit this link.