DITO supports first-ever ESKYUSI Mobile Legends Tournament

 

DITO supports first-ever ESKYUSI Mobile Legends Tournament

The country’s newest telco player, DITO Telecommunity, is the official telco partner of the first-ever E-SPORTS KYUSI (ESKYUSI) Mobile Legends Tournament. Organized by the Sangguniang Kabataan (SK) Federation of Quezon City and Grey Black Visual Synthesis (GBVS), the tournament aims to discover local gaming talents with prizes worth up to Php 500,000. 

“The SK Federation of Quezon City recognizes that gaming has become a passion for many of today’s youth.  We hope to inspire young Filipinos by providing a formal venue where they can pursue and excel in their interests and be rewarded for it,” said SK Federation Chairperson Councilor Noe Dela Fuente.  

“DITO has always been about serving different Filipino telecommunities, whatever their interests may be. We know gaming has become a major interest among the young, and we’re happy to be a partner of SK Federation of QC and Grey Visual Synthesis in the first ever ESKYUSI Mobile Legends Tournament,” said DITO’s Brand and Marketing Director Jasper Evangelista. “We look forward to seeing Quezon City become a leading gaming hub in the country. In line with our core mission, DITO also commits to providing high-speed data for gamers all over the Philippines.”  

The Quezon City-wide event, composed of over 200 teams from 142 barangays, commenced last August 1, with the grand finals slated for October 24. 

To check the complete schedule and watch the livestream of the competitions, visit the GBVS page. Get the latest news about the tournament at the DITO Telecommunity Facebook page.  

Take masterpieces from the Louvre home with Samsung’s The Frame

 

Take masterpieces from the Louvre home with Samsung’s The Frame
The most iconic Samsung lifestyle TV opens virtual doors to the world's renowned museum

 

SEOUL, Korea – September 16, 2021 – Samsung Electronics Co., Ltd. today announced a new partnership with the iconic Musée du Louvre. Through this partnership, Samsung will continue to develop the Art Store on its lifestyle TV, The Frame, through an exclusive artwork partnership with the Louvre in Paris, France.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world,” he added.

 

Admire the Louvre’s treasures from your own home

By entering into a partnership with the Louvre^[1], Samsung offers all The Frame owners a chance to explore the most visited museum in the world through 40 pieces of artwork and photographs. This selection includes must-see masterpieces, such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture, and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries, and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

 

Ultra-slim design and exceptional picture quality

The Frame features a unique and customizable design that sets it apart from the rest. Designed as a TV when on and art when off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak, beige, and brown) and beveled (available in white and brick red).

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent^[2] cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand^[3].

In addition to its gallery-ready design, The Frame provides a vibrant 4K QLED picture quality powered by Quantum Dot Technology that enables 100% color volume, immersing viewers in a world of rich and realistic colors.

For more information on Samsung’s lifestyle TV products, please visit www.samsung.com/ph.

---

[1] Through 30 June 2023

^[2] Comes with one 5-meter cable; 15-meter cable available separately. Available for the 43, 50, 55, 65, and 75-inch models.

^[3] Sold separately.

 

One of the country’s premiere pawnshops celebrates 67 years of service to the Filipino

 

For more than six decades, one of the country’s leading pawnshops, Villarica has continuously served the Filipino public with a host of services that have evolved with the changing times as well as the needs of the Filipinos.

Boasting of having one of the highest, if not the highest appraisal rates in the industry, Villarica Pawnshop has made itself one of the most trusted go-to institutions especially in the time of the pandemic with more than 600 branches nationwide that have remained open to provide instant cash.

Mr. Lester Villarica said, “From the beginning, my grandmother, Paz Villarica has always mentioned to us that the reason for the business was to be of service. Her guiding principle which she handed down to my father, Atty. Henry Villarica, has led us to push ourselves to create a balance of keeping the business healthy and at the same time ensure that our countrymen enjoy the best value, the greatest of benefits, and above all the best service that we can offer.”

This guiding principle has led Villarica to establish internal control policies designed to safeguard the valuables of clients while under custodianship as it continued to employ a good number of security measures beyond those required by the Bangko Sentral ng Pilipinas, all in the name of better service.

The top executive further explained that the core of the business is truly the desire to help customers get much needed funds in the most convenient way. This mission is evident in serving valued clients in a quick, convenient, and professional manner through expert valuation, reliable service, and accessible branches nationwide in order to support Filipinos in providing for families and loved ones when needed most.

“As we foresaw the need for our Overseas Filipino Workers to have a convenient way of sending money home to loved ones and for their loved ones to receive support reliably, in 2008 we began our remittance service as a partner of Western Union. And in 2013, we launched Villarica Cash Padala, a domestic money transfer service, and in the same year, began our foreign exchange services,” stressed Mr. Villarica.

“The purpose of the pawnshop industry has transformed in the eyes of the Filipino public. Pawnshops have evolved to become quick access locations for cash especially in underserved areas by bank and financial institutions which is why our vision is to make our presence felt in major cities and towns in the Philippines especially in Luzon.”

Mr. Villarica expounded further as he explained that Filipinos have to be prepared for any eventuality and for any emergency. Unexpected expenses, the reduction of employment opportunities and security, coupled with keeping one’s family safe and in the peak of health during these uncertain times as we all face the pandemic, are reasons why Villarica Pawnshop, one of the country’s leading pawnshops remains steadfast in its commitment.

“As we celebrate our 67th anniversary, we will continue to provide the highest appraisal rate and the best terms and conditions to our clients in the spirit of healthy competition with other major players in the pawnshop industry, and our commitment to serve the Filipino people remain,” ended Mr. Villarica.

To learn more about Villarica Pawnshop and most especially how Villarica can help you especially in the time of the pandemic, visit www.villaricapawnshop.ph for more details on how best to access the services offered by Villarica.

100 Days to Go until a Perfect Shopee Christmas with Jose Mari Chan

 

100 Days to Go until a Perfect Shopee Christmas with Jose Mari Chan

Gear up for holiday festivities with free ShopeePay credits, giveaways, and more with the Shopee Christmas ambassador

 

Once the -ber months set in, we all await the official start of the holiday season with the comeback of a Christmas icon—aside from Santa Claus, that is— Jose Mari Chan! The Filipino artist has been a holiday fixture for years, and this coming Christmas season, you can expect to see more of long-time Shopee Christmas ambassador Jose Mari Chan as he joins the exciting year-end shopping festivities along with the latest Shopee superstar, Jackie Chan.

 

Whatever your idea of a perfect Christmas may look like, you’ll definitely enjoy Shopee’s lineup of Jose Mari Chan-themed games, activities, and giveaways during the holidays:

 

ShopeePay Celebrity Pamasko

This December, Jose Mari Chan and several other celebrities and influencers will give away pamasko via ShopeePay. Look for ShopeePay Celebrity Pamasko on your homepage and play the game to receive ShopeePay credits. You can also use ShopeePay to send pamasko to all your pamangkins and loved ones, with a variety of holiday-themed virtual cards to spread the love. Don’t forget to activate your ShopeePay wallet by clicking on the ShopeePay wallet bar, entering your personal information and OTP, and creating and confirming your ShopeePay PIN.

 

Christmas in our Carts holiday gift guides

Let Shopee’s Christmas in our Carts gift guides inspire you as you shop for all your loved ones. Start your holiday shopping on a festive note with discounts up to 90% off on Shopee Mall and exclusive gift bundles with the latest gaming consoles, holy grail beauty items, skincare must-haves, and more. Remember to check out Christmas in our Carts until Christmas for exciting new deals.

 

Jose Mari Chan-themed in-app games

From September to December, catch Jose Mari Chan on holiday-themed in-app games such as Shopee Catch and Shopee Collectibles. Catch and collect aguinaldos and Christmas decors exclusively in-app for a chance to win exciting prizes such as coins, discount & cashback vouchers, product giveaways, and ShopeePay credits.

 

#MyShopeeWish Christmas contest

This season of giving, Shopee will grant 10 lucky users’ wishes. From November to December, submit a letter via the comments section on Shopee’s official Facebook page for a chance to make your Christmas wish come true.

 

Christmas countdown on Shopee Live

Can’t wait for Christmas? Tune in to the Merry-Galo Countdown for the 100-day, 60-day, and 30-day countdowns to Christmas this September 16, October 26, and November 25, all at 7:30 PM. Drum up some holiday excitement with mini-games, exclusive discounts for Christmas deals, and special vouchers.

 

Jose Mari Chan’s special Christmas party

Nothing says Christmas quite like a serenade from Jose Mari Chan himself. Enjoy some tunes from the artist by tuning in to the Merry-Galo Party on Shopee Live this December. Get a chance to have Jose Mari Chan grant one item from your wishlist during the show by entering Shopee’s #DearNinong contest this November. During the live stream, Jose Mari Chan will also welcome viewers to his home and host a Q&A.

 

Start the 100-day countdown to Christmas with more holiday deals alongside other exciting sales at https://shopee.ph. Enjoy the Christmas festivities with Jose Mari Chan and watch his latest Shopee video via Facebook at https://shp.ee/5kkbwhh or YouTube at https://shp.ee/vtk84wr.

 

Download the Shopee app for free via the App Store or Google Play.

 

DTI Launches 2021 Hybrid National Food Fair with Digital Mall Opening

DTI Launches 2021 Hybrid National Food Fair with Digital Mall Opening

 

Combining the reach and flexibility of digital market platforms with the excitement of a traditional physical event, the Department of Trade and Industry - Bureau of Domestic Trade Promotion (DTI-BDTP) has conceptualized a year-long program of activities that would promote micro, small and medium enterprises (MSMEs) engaged in the food industry. This is the 2021 Hybrid National Food Fair, which consists of virtual components such as the series of online events culminating in a physical food fair towards the end of the year.

To formally launch the 2021 Hybrid National Food Fair, a virtual ceremony will be held on September 17 via the BDTP Facebook page. This will also mark the officially opening of the National Food Fair Digital Mall hosted on UnionBank GlobalLinker, which will serve as the permanent e-commerce platform for food entrepreneurs from the country's 16 regions. For starters, 836 food products from 108 MSMEs will be showcased in the National Food Fair Digital Mall.

The official opening ceremony will be led by Director Marievic Bonoan of the Bureau of Domestic Trade Promotion, Undersecretary  Abdulgani Macatoman of the DTI Trade Promotions Group and Undersecretary Blesila Lantayona of the DTI Regional Operations Group. Representing UnionBank GlobalLinker at the event is Jose Paulo Soliman, Vice President and SME Segments Head, Customer Experience Group. The event is open to the public and will be livestreamed on the BDTP Facebook page on Friday, September 17, at 9:00 am.

The formal opening kicks off a 10-day program which will include business talks and webinars, cooking demos, a wine mixing show, product showcases, daily raffle draws, and many others. From September 17 to 26, the public can join the online events by signing up through Zoom or on Facebook.

The year-long 2021 Hybrid National Food Fair has been an on-going series of activities, all geared to nurture and sustain food entrepreneurs by expanding their market presence. Some of the activities held earlier this year include:

·        MSME Webinar Series to help the participants prepare for the 2021 Hybrid National Food Fair and equip them with skills to hurdle new challenges in growing their business. The webinar series was conducted by the Philippine Trade Training Center  via Zoom and Facebook Live last May 5 to 7, 2021, and reached 24,200 views on social media.

·        Shopee hosted its Online National Food Fair last May, featuring thousands of products from MSME Stores and the Go Lokal Official Store.

·        Last August, the Lazada Love Local 8.8 Sale included participating MSMEs from 13 regions nationwide and promoted Philippine cuisine with livestream cooking demos from Chef Oliver John Gomez, through the Center for Culinary Arts.

·        Meanwhile, Mayani.ph, a farm-to-table e-commerce platform is another venue for the Online National Food Fair, featuring fresh vegetables, fruits, and upland crops of  the Cordillera Administrative Region.

Contingent on community safety guidelines, a physical National Food Fair to be held in a mall setting is also part of the 2021 program, to bring back the hustle and bustle of face-to-face buying and selling. Participating exhibitors will offer a variety of food products, including processed food and beverages, fresh produce and organic products, fresh and dried seafood, cooked food, halal products and cuisine, condiments and other cooking ingredients, dairy products, health and wellness products, food supplements, traditional cooking tools/equipment, food packaging materials and allied products, baskets and bayongs, labeling and food processing equipment, and even label and packaging design services.

The 2021 Hybrid National Food Fair is organized by the Department of Trade and Industry (DTI) through the Bureau of Domestic Trade Promotion (BDTP) and with support from the DTI-Regional Operations Group (ROG).

For more information about the DTI-Bureau of Domestic Trade Promotion, please follow their social media accounts @BDTP on Facebook, Instagram, and Twitter. You may also email bdtp@dti.gov.ph.

GCash Teaches You How To Invest for the Family

 

Manila, Philippines; September 2021 –– Raising and providing for a family can be daunting, especially amid a global pandemic. With the price of basic goods on the rise and job insecurity plaguing a lot of people, it’s only wise to invest for one’s self and family.

To educate families on the fundamentals of investment, GCash, the country’s leading digital financial provider, is holding a free webinar that will touch on the best investments one can make for the family. The fourth installment of GCash Money Talks, entitled “Pag-invest para sa pangarap ng pamilya, G pa rin!'' will air on September 16, 2021 at 8 PM on GCash’s Facebook page.

This webinar aims to educate customers, specifically families, how to build a financially secure future for one’s family and reach one’s goals through the power of strategic investment. It also hopes to equip people with good financial management skills and habits you can start today.

Hosted by radio DJ and host Jaz Reyes, the webinar will feature financial expert, best-selling author and internationally known motivational speaker, Brother Bo Sanchez. He will discuss his thoughts on how to build a financially-secure future for the family, as well as practical and tangible ways to take control of your money as parents. He will be joined by CEO of Brilliant Skin Essentials and mother to two boys, Glenda Victorio, and first-time dad and entrepreneur Juancho Trivinio. They will share their budgeting and financial management methods as parents as well.

GInvest, the first-ever digital investment platform on GCash that allows Filipinos as young as 18 years old and with a valid ID, lets you explore easy ways on how to save for your passions and achieve your life goals by investing and conveniently growing your money through a tap on the app.

The fourth installment of GCash Money Talks is a testament to creating beautiful experiences for Filipinos to have choices, overcome challenges, and achieve theirs and their family’s dreams through investing.

GCash and GInvest continue to help pave the way for Filipinos  to get in the habit of saving and growing their money through investments easily,  efficiently, and conveniently. Pag-invest para sa pangarap ng pamilya, G pa rin!

To learn more about the GCash Money  Talks and more  information about GInvest, you may visit GCash’s Facebook page, https://www.facebook.com/gcashofficial/.

 

5 Easy Ways to Maximize Your Money When You Start Your Holiday Shopping at Shopee’s Sep 15 Payday Sale

Get into a festive mood with free shipping, 50% bills cashback, and ₱150 off vouchers

It’s already September, and you know what that means—the beloved and uniquely Filipino tradition of counting down to Christmas Day has begun! Aside from setting up our lights and trees, listening to festive jingles, and planning (virtual) reunions once the -ber months set in, we’ve also made it a habit to gear up for some intense early holiday shopping. After all, Filipinos are known not just for our love of Christmas, but for our generous spirit as well. 

During these times, it’s more important than ever to spread joy to friends and family. If you’re wondering how to do so safely and conveniently without breaking the bank, read on for a few holiday shopping tips that you can use at Shopee’s upcoming Sep 15 Payday Sale:

1. Take advantage of Shopee’s multiple monthly sales 

To score major price drops and deep discounts, make sure to schedule your holiday shopping around sales. Mark your calendar during Shopee’s payday sales every 15th and 30th of the month. Each sale has its own exciting perks and promos that will make shopping more exciting and rewarding. At the upcoming Sep 15 Payday Sale, for instance, you can enjoy promos such as free shipping with no minimum spend, 50% bills cashback exclusively with ShopeePay, and ₱150 off vouchers.

2. Shop at midnight 

Worried about missing out on vouchers? Get first dibs on the best promos by shopping at midnight. Add all the items to your cart beforehand, log on to your Shopee app from 12:00 to 2:00 AM, and check out with your vouchers. You can go to bed and sleep soundly knowing you scored the best deals.

3. Stack your vouchers

For you to get your money’s worth, you have to get yourself fully acquainted with the app’s features. Always check your home page and click on icons such as Free Shipping and Cashback for vouchers you can collect. Then stack these vouchers upon checking out for even bigger discounts. Remember to diligently check the voucher terms and conditions.

4. Follow your favorite brands in-app 

Eyeing that brand-new smartphone for dad or that luxurious skincare set for mom? Head on over to your favorite brand’s page on Shopee Mall and hit that “Follow” button to receive announcements about new products, exclusive discounts, flash sales, and more. Make sure your notifications are turned on. Otherwise, someone else might just beat you to those deals! 

5. Pay with ShopeePay for great savings on load, bills, and essentials

For more savings, here’s a handy little hack: use ShopeePay, an all-in-one e-wallet that you can use to Buy Load, Pay Bills, and Scan to Pay at thousands of merchants nationwide. Avail of promos such as up to 50% off on mobile load; up to 50% bills cashback when you pay your bills at Meralco, Maynilad, PLDT, Globe, and more; and ShopeePay ₱1 Deals for Puregold, Seaoil, Potato Corner, and many more when you scan to pay in-store. This September 14, you also get a chance to win ₱15,000 when you top up your ShopeePay wallet with a minimum of ₱500. Top up through your debit card, online banking, or over-the-counter payment partners to enjoy safe and hassle-free transactions during the holidays.

With these shopping hacks, you can score the best deals and allocate some extra cash towards your shopping budget. Enjoy splurging on your loved ones! Start your holiday shopping at the Sep 15 Payday Sale here: https://shopee.ph/m/payday-sale.  

Download the Shopee app for free via the App Store or Google Play.

discovery+ launches in the Philippines with exclusive Globe partnership

 

●    Home to the best in real life entertainment with more than 18,000 episodes from Discovery’s iconic brands, exclusive discovery+ Originals, the BBC’s largest natural history offering, History Channel and more

●     discovery+ to launch widely in the Philippines in October

Discovery, Inc. today announced the launch of discovery+ in the Philippines (discoveryplus.com/ph), in partnership with Globe. While the streaming service will be accessible widely in October, select Globe customers can, for a limited time, exclusively enjoy 1-year of access and offers from September 2, giving them early web access to an extensive library of shows from beloved brands, including Discovery Channel, TLC, HGTV, Investigation Discovery, Food Network, Magnolia Network, Travel Channel, Animal Planet and Asian Food Network, as well as top non-fiction library content from History Channel and the BBC’s largest natural history offering.

discovery+ offers an inspiring pipeline of premium real life storytelling across key passion genres - from relationships, food, true crime and home, to paranormal, nature, Korean reality and lifestyle, with iconic personalities including Guy Fieri (Diners, Drive-ins and Dives), Drew and Jonathan Scott (Property Brothers), Dr. Sandra Lee (Dr. Pimple Popper), Martha Stewart (Bakeaway Camp with Martha Stewart) and Buddy Valastro (Cake Boss). From 90 Day Fiancé and Naked & Afraid, to Ghost Adventures and Framing Britney Spears, discovery+ brings together the best in real life entertainment all in one place.

  

At launch, the service is also home to more than 45 unmissable discovery+ Original titles, with more than 200 episodes of exclusive content, including 90 Day Journey – a curated series featuring the ultimate collection of stories focused on fan-favorite couples – as well as an all-new 90 Day Fiancé tentpole series and additional titles, including 90 Day: The Single Life. Other original shows available at launch include Say Yes to the Dress: In Sickness and In Health, Ghost Adventures: Top 10 and Buddy Vs Duff, with an additional 100+ new original titles dropping on the service before the end of the year.

For the first time, Filipinos can watch leading shows from true crime channel, Investigation Discovery, with shows like Evil Lives Here and Signs of a Psychopath, as well as exclusive content from Magnolia Network, the multiplatform joint venture with Chip and Joanna Gaines. discovery+ also features award-winning premium natural history series from the BBC, including Planet Earth and Life, and top non-fiction library content from History Channel, including Crime Investigation Asia, Hidden Cities and Mountain Men.

“The launch of discovery+ in the Philippines represents another step forward in the platform’s global expansion and further strengthens our direct-to-consumer proposition across Asia Pacific,” said Simon Robinson, President, Asia Pacific, Discovery, Inc. “All Filipinos will soon be able to enjoy direct access to a world-class selection of real life entertainment anytime, anywhere, and we couldn’t be more excited to partner with Globe at launch to give their customers early access and exclusive offers to this premium content.”

“In the past year and a half, we’ve seen tremendous change in how people consume content and keep themselves entertained. Many are hungry for new things to watch and to create shared experiences with their family and friends. As Globe continues to help uplift the everyday lives of Filipinos and elevate their experiences at home, we are thrilled with this partnership as it provides our customers a chance to enjoy a wide range of exciting and popular content,” says Ernest Cu, President and CEO, Globe.

The partnership gives Globe’s customers on select plans exclusive access to the web version of discovery+ from September 2. For a limited time, Globe Postpaid and Platinum GPlan customers will be able to exclusively purchase and enjoy a 1-year subscription to discovery+ for just P99. Globe At Home customers who purchase a Globe Streamwatch 2-in-1 Entertainment Box will be eligible for a year of access to discovery+ at no additional cost. Globe at Home Prepaid WiFi customers who load HomeSURF999 or HomeSURF1499 exclusively via the Globe At Home app will also be eligible for this 1-year of access, which can be claimed once per user. Customers can visit Globe’s dedicated page to learn more. Launch offers will be supported by high-profile marketing campaigns and promotional activities on both Globe and Discovery owned platforms.

discovery+ will launch widely in the Philippines in October across app stores and a number of platforms. Further details regarding content, pricing and promotions, product and device information, will be released in due course. discovery+ is operated offshore by Discovery Networks Asia-Pacific Pte Ltd, a company incorporated in Singapore.

Globe Postpaid and Platinum GPlan Promo: 

PROMO RUNS FROM SEPTEMBER 2, 2021 TO OCTOBER 1, 2021 PER DTI FAIR TRADE PERMIT NO. FTEB-125569 SERIES OF 2021

Globe At Home Promo: PROMO RUNS FROM SEPTEMBER 2, 2021 TO NOVEMBER 30, 2021 PER DTI FAIR TRADE PERMIT NO. FTEB-125063 SERIES OF 2021

Globe At Home Prepaid Wifi Promo: PROMO RUNS FROM SEPTEMBER 2, 2021 TO NOVEMBER 30, 2021 PER DTI FAIR TRADE PERMIT NO. FTEB-125416 SERIES OF 2021

JOHNSON’S® launches upgraded Milk+Rice range through Powerville, providing #PoweredUpProtection for growing babies

 

Anne Curtis and her daughter Dahlia with JOHNSON’S® Baby
#PoweredUpProtection 

JOHNSON’S® launches upgraded Milk+Rice range through Powerville, providing #PoweredUpProtection for growing babies

 

Many parents consider their babies turning one year old a milestone to be celebrated. It marks their entry into a new age and stage in their childhood– the toddler stage. This stage is especially exciting for first-time parents­– as they witness a lot of firsts in their babies’ growth and development. Toddlers in this stage of development are significantly more mobile compared to when they were infants. These growing babies are now able to crawl, climb, and even begin to walk, leaving parents trailing behind and worried about their baby’s skin. Babies’ skin is one of the causes of concern as they become more adventurous because their toddlers are now beginning to encounter different surfaces with the uncertainty of how their skin would react. With this, moms are looking for the best way to provide the protection their babies’ developing skin needs. 

JOHNSON’S® Baby, as the leading brand for childcare products, provides the best solution for protecting growing babies’ skin through its newly upgraded Milk+Rice Bath and Lotion. The reformulation calls for 100% more milk proteins and real rice extracts that protect, so when used together, both Bath and Lotion create a gentle layer of protection on baby’s skin against skin microdamage– which is characterized by dryness causing redness and irritation. The company launched the reformulation of the Milk+Rice Bath and Lotion through its campaign, #PoweredUpProtection, which centers around the kulit-likot phase of toddlers and growing babies. The campaign features celebrity mombassador Anne Curtis and her daughter Dahlia, who both  appeared in their first TV Commercial with JOHNSON’S® Baby.

The campaign launched with its virtual event called the JOHNSON’S® Milk+Rice Powerville that unveiled and celebrated the reformulated range with our partner Mombassador communities, media partners, as well as the public‑--it was the brand’s first ever activation of its kind. Crismer Tiria, senior marketing manager at Johnson & Johnson Philippines Inc., remarked, “Our team was excited to open the gates to JOHNSON’S® Milk+Rice Powerville. We wanted the brand to adapt to how events are done these days to still reach our audiences who are mostly staying at home.”

 

Anne was able to share her excitement for the campaign and the launch event itself, “I couldn’t be happier when I learned that I would be taking part in my JOHNSON’S® family’s first virtual event of its kind. I hope that all my fellow moms were able to know more about how they can best take care of their little ones and of course, had fun.”

 

Guests were able to explore the different spots in the digital town from their personal devices. Among the spots of Powerville was the Pavilion, where they were able to watch celebrity mombassador Anne Curtis engaging in a dialogue with head of Scientific Engagement for Baby Care APAC Robert Kwon, and Dr. Marivi Dizon, a pediatric dermatologist. They talked about the importance of providing the #PoweredUpProtection toddlers need, as well as letting the audience know more about the upgraded Milk+Rice formula.

 

Robert Kwon explained the motivation behind the new formula, “Johnson’s Baby has always been the leading brand for baby care because of our efforts to innovate and improve our products. We constantly conduct studies and research to make sure that our products are the best quality and designed for babies. Our highlight product for today, the new Johnson’s Milk+Rice contains 100% more milk proteins than the previous product, that can help nourish skin, plus real rice extracts that can help protect.” He introduced the Milk+Rice products as the solution to combatting the common threats of skin microdamage, while Dr. Marivi explained more about what these are. “Skin microdamage means that there is an effect on babies’ skin coming from impact or friction, even if we don’t visibly see the damage on their skin. As the term suggests, this is more evident when we look closely on a tissue level or under a special microscope. This can differ for every baby. For some, this can look like red patches on their knees or elbows because of crawling. Some babies also experience this as having flaky and dry skin from the lack of moisturization. There are also other cases that manifest irritation through rashes.”

 

Moms were also able to experience various fun activities found in different booths, such as the Play Area and Mom & Baby Photobooth. They visited the Neighbormoms area and heard what their fellow moms had to say about the new Bath and Lotion and the kulit-likot stage. The event also made purchasing the new product more convenient and accessible as e-commerce platforms were linked.

 

JOHNSON’S® Baby senior marketing manager Crismer Tiria expressed his gratitude to all the loyal consumers and guests present at the event. “On behalf of our team, I would like to thank everyone for joining us at JOHNSON’S® Baby Milk+Rice Powerville. I am so excited for mothers and parents to see what we have in store for the rest of the campaign, and hope that their unwavering support to the JOHNSON’S® Baby brand continues on.”

 

The upgraded JOHNSON’S® Milk+Rice Bath and Lotion are available in J&J PH Chat & Shop,  all leading supermarkets, and official Johnson & Johnson Shopee and Lazada accounts. To know more about the new JOHNSON’S® Milk+Rice formula and  to get more tips on toddlers’ skincare, visit https://johnsonsbaby.com.ph, like JOHNSON’S® Baby PH on Facebook https://facebook.com/JohnsonsBabyPhilippines, and follow JOHNSON’S® Instagram account @johnsonsbabyph.