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| Directed by Pepe Diokno, Jollibee's new video gives a reminder that being with your family brings an unparalleled sense of joy even in these challenging and difficult times. |
The joy and appreciation of family togetherness is at the heart of Jollibee’s new Christmas campaign
The country’s beloved fast-food chain
recently launched a new campaign in time for the Christmas season that reminds
everyone that amid these trying times, being with family is one of the things
that we ought to be most grateful for.
The new short film, done in collaboration
with its creative agency McCann Worldgroup Philippines and directed by Pepe
Diokno, tells a heart-warming story of gratitude, joy and love for family as
seen through the eyes of a child. Using
a real-life family as talents and with an accompanying original song
composition, Jollibee aims to convey that despite all that we are going through,
our family will remain as our greatest source of joy.
The film captures what a typical Pinoy
household looks like in today’s new normal. Familiar scenes of parents working
from home, students busy with online classes, and grandparents restricted to
the confines of home.
But as the video progresses it also reveals to
us another undeniable truth; that this pandemic also comes with a silver
lining. This is the renewed appreciation and rediscovered joy for what is most
important --the priceless quality time that we can now enjoy with our family.
And as the approaching Christmas season will probably be celebrated in a more
intimate and simpler way, the fact that it can be shared together with a whole,
healthy, and happy family is something that people are and should continue to
be most grateful for.
“It may be difficult to find joy in every day
amid these trying times, and especially as we’re accustomed to festive gatherings
during the Christmas season. But this period also reminded us to view what’s
happening from the eyes of a child and treasure what we have in our lives right
now — it’s family, the love and joy we share, and
the heart-warming support we provide one another,” said Jollibee
Foods Corporation Philippines Country/Regional Marketing head and concurrent PH
Marketing Head, Francis Flores.
Celebrate the warmth of family with Jollibee’s
new video that you can watch on Jollibee Studios and the Jollibee Philippines official Facebook page.
